Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending...

“Heyyyyyy, what’s new with you!?” ⠀ Pretty common way to greet someone when you haven’t seen them for a while. ⠀ Notice that we don’t...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

Here’s something I discovered after being in marketing for almost 20 years.  Most ads absolutely suck at getting clients. Some ads are...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...